Doritos
[Packaging]

The brief was to break the rules of packaging and point-of-sale and bring the Doritos brand to life tin he stores and shops it is sold in, considering everything from the form and function of packets, the boxes that chips and dips are delivered in, in-store presentation and even where and how they are sold.

Using a Mexican Aztec theme I have created a pack perfect for sharing. The packs are designed to look like carved stone Aztec artefacts, with a fun Indiana Jones-esque opening to reveal the golden Doritos. (2009)