Light Bulbs
[Packaging]

Current packaging for light bulbs is very generic. They all have a picture of the bulb on the front of the pack along with the key information. The brief was to design a distinguishable range of light bulb packs which would stand out on a supermarket shelf.

My packaging is based on the old wife’s tale, which says, ‘carrots help you see in the dark’. The number of carrots on the packs distinguish the strength of the bulb. (2007)