Fresh Thai Meal Kits
[Packaging]

The brief was to package a new range of fresh ingredient Thai meal kits. The kits contain all you need to cook a Thai meal for two. The products would be sold within the produce department of supermarkets.

In Thailand fresh food is often wrapped in banana leaves. My packaging presents the fresh ingredients in a tube that has the appearance of a wrapped banana leaf, giving the product an authentic Thai feel that also portrays a fresh image. The Kit’s content is listed under the peel-able label and cooking instructions can be found inside the pack. (2008)